I am come from a country where a lot of the films produced are commercial. Not in the sense, that it shows any brands in the movie. But, it is much glamorized and not really connected to reality, although it is enjoyable. The Indian audience has just started getting doses of so-called reality shows like singing competitions and Indian versions of Fear Factor and Survivor. The concept of advertising upcoming movies through television shows did not exist until past several years. So, now whenever new movies are released, the actor of the movie becomes of the guest judge of the reality show or comes to give some kind of advice. A trailer of the movie is aired during the show or during its commercials. Even ads of the brands sponsoring the movie are shown. So, it is a win-win situation for the corporations.
This kind of intertwined marketing does bother me a lot, and one thing I have noticed about such movies is that they turn out flop ninety-five percent of the time. It also indicates to me that the movie is not of my taste no matter who the actor is. The other five percent do turn out pretty well. It does not really influence my opinion of the artist or the actor because they are doing their job and trying to achieve their goal the best possible way. They are trying to reach as big audience as possible and in India; television is the best way, then comes the radio. Basically, they are advertising themselves.
If the film or actor or actor is supporting brands that I don’t approve of, and then I feel that it is trying gain money in a cheap way, without caring for the public. Therefore, it describes the character of the person or the corporation and it does influence our opinion.
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