Influence of MEDIA over Cultures

Often media decides the rules and the trends of a society.Ads, as we all know have their side of negative effects. Certain ideas are popularized by the media that get implemented in our minds. For which we are ready to change are core values. For example, let's take the idea of having straight hair or relaxed hair. This is what we mainly find in the ads of fashion magazines and billboards. Do we know the impact of this popularized idea on the people? The African communities where curly, coarse hair is widely prevalent they spend almost $25,000 or more on the hair products. They do this because they feel that, not only is straight hair more manageable but, also it gives you confidence and makes you more appealing. Before it only used to be the teenagers and adults who were into this trend or belief. But what happens if these kind of ideas are taught to girls as young as two or three? Do we want to see those young children crying while the chemicals are burning their scalp? Moreover, do we want them to hate them for what they really are? So, do we still think that corporations are trying to make us feel more appealing by giving us straight hair or are they are trying to snatch our identity?